Girard-Perregaux and Aston Martin revealed the third embodiment of their collaboration when they unveiled the Laureato Absolute Chronograph AM F1 Edition.
This limited-edition watch has been highly anticipated since Girard-Perregaux announced that it will be the official watch supplier of British high-performance car manufacturer Aston Martin and the Aston Martin Aramco Cognitive Formula 1 team. The two companies have collaborated on two watches in the past – the Three-Flybridge Tourbillon Aston Martin Edition and the Laureto Chronograph Aston Martin Edition.
Their latest collaboration collides two worlds, micromechanics and the extreme performance of Formula One.
With so much competition in the F1 world, even a fraction of a second can make or break. This means that weight, engine power and aerodynamics are paramount. Fortunately, the AMF1 team knows a thing or two about all of this and brings its incredible understanding of lightweight materials to the world of haute horology.
Featuring a cutting-edge 44mm case, the Laureato Absolute Chronograph AM F1 Edition is a blend of titanium powder and carbon, taken from two F1 cars used in the 2021-22 season. This is a first in the watch industry. High-tech ingredients are mixed with pigmented resins through a high-tech manufacturing process. This process means that each watch will have its own unique visual identity.
“Working with Aston Martin has been a pleasure from the beginning,” said Girard-Perregaux CEO Patrick Pruniaux. “It wasn’t just a case of putting our name on a Formula 1 car. Instead, we collaborated on multiple projects, resulting in two very different watches. The collaboration resulted in some innovative and interesting ideas , culminating in the creation of exciting new products. This has also led to some wonderful friendships between the people of the two companies. For our previous collaborative models, the focus was on style and elegance. However, with this latest timepiece, We’re looking to work closely with the F1 side of the brand and focus more on the performance concept.”
Mike Krack, Aston Martin Aramco Cognizant Formula 1 Team Principal, added: “As a team, we have the determination to succeed, and that ambition requires us to analyse every element of our performance package. This includes managing the way we use to build the cars materials, measuring their weight and strength, all to find that crucial extra thousandth of a second in lap times. fake Girard-Perregaux is a valued partner in our organization and we work together to share and combine our knowledge , to enhance each other’s brands. The new Laureato Absolute Chronograph AMF1 is the first example of this collaboration and an amazing example of what we can accomplish together.”